Know Your Food

3 Co-founders

Know Your Food

Founding Year:
Shopping Behaviour
One Liner
Our mission - to help people shop and eat more sustainable by providing the information that is often left behind the product label

A digital tool makes sustainable food choices easier when shopping online by providing transparent data on the impact on the planet, offer alternatives & incentives. Monitor consumer behaviour & sell insights to target green consumers better.

3 Co-founders

• Determined to impact future positively, 3 female co founders

• 26 years combined experience in innovation, marketing, business dev


• Idea validation: Winners of Alter State Sprint & Futurepreneurs Most Sustainable Idea

• Community built ~800 followers

• Next phase: funding to build & pilot MVP

Biggest Challenge

• Team building with right expertise

• Clean, reliable sustainability data

• Investment to build & pilot